Monday, November 17, 2008

The Importance of 'The Why'

Why are you doing what you are doing?

Why would someone need this?

What's the goal?

These questions are way more important than "What", or "How". Those are easy in most cases. Why is a much more important question. Why are we doing this? Does it solve some problem that people are seeking a solution to?

Note - "because it looks cool", or "because I think this would be better" aren't good enough.

When you are building something, it's your responsibility to answer "Why" way before you start doing the what. Sometimes the why is simple:

"We are building a house. Why? Because someone needs a place to live."

Other times it's not so simple. That doesn't mean you shouldn't talk about it.
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